Tesla Model S and Model X sales aren't doing well, and it's hiding Tesla This decline is due to vague delivery reports.
As we have often mentioned, the company does not Tesla By breaking down its sales by model. The lack of transparency is frustrating because it makes it difficult to track the health of its vehicle software.
Tesla is the only major automaker to do this.
These days, Tesla breaks deliveries down into just two categories: Model 3/Y and “other models.” The latter includes deliveries of the Model S, Model X, Cybertruck, and Tesla Semi.
This wasn't a big problem before the Cybertruck, but now that Tesla is ramping up production of the electric pickup truck, it's become much harder to track Model S/X sales.
Earlier this week, Tesla revealed that it delivered 21,551 “other models” in the second quarter.
As we mentioned earlier, the Cybertruck recalls gave us a good idea of deliveries in the second quarter. We estimated Cybertruck deliveries to be between 8,000 and 9,000 units in the fourth quarter.
If we subtract these numbers from Tesla's announcement, that would bring Model S/X sales to around 12,000 to 13,000 units.
That's down 31-37% from the 19,225 Model S/X deliveries reported during the same period last year.
A more than 30% drop in deliveries year-over-year is certainly significant.
Tesla is seeing increasing competition in the high-end segments as the Model S and Model X compete with all the legacy luxury automakers that have premium sedans and SUVs.
The models are still largely competitive with these new entries, but the technological advantage is getting less clear.