The first models of the Afeela automobile brand, which was founded as a collaboration between Honda and Sony, made their music video debut on Sunday, February 26.
Sony and Honda cooperation... A virtual car from Avila appears in an animated video.
The new car from Avila appears in an animated video of one of Korea's biggest virtual pop stars, Apok.
- The virtual K-pop star's first single of the year, Mood V5, was released, and the virtual car is shown during the song's events.
- In the video, animated artist "Apoki" shows off the Afeela concept car, which was first unveiled at the Consumer Electronics Show in Las Vegas earlier this year.
- Apoki is created by AFUN Interactive, a Korean technology startup.
- The company says that when it first saw the Afeela concept at its presentation at CES, it resonated with mobility innovation.
- Therefore, the company began approaching Sony Honda Mobility, the joint venture behind Afeela, to collaborate on the production of the song for the virtual star.
- For its part, the automaker, Afeela, says in a press release that it acknowledged the creativity of Apoki's character, which prompted it to agree to the partnership.
- In June 2022, Apoki was ranked as the best virtual influencer in Korea by virtualhumans.org, deeming him as more than just an animator.
- Meanwhile, Afeela revealed an electric sedan at CES in January, which it says showcases a real car it plans to begin delivering in 2025.
- While Honda handles the engineering of the car, Sony will be behind its technology.
- Meanwhile, the technology brand plans to fill the Afeela cars with advanced software and plenty of entertainment options thanks to a screen that stretches across the entire dashboard.