Ram closed reservations for its 1500REV pickup truck just five days after it opened. It hasn't been revealed how many reservations have been taken. Ram is likely trying to generate buzz around its electric pickup, and it wouldn't be a surprise if, in a few months, reservations reopen again.
1,500 REV was revealed during the Super Bowl halftime show and can be reserved with a fully refundable $100 deposit.
The 1500 REV is scheduled to enter production in late 2024 and promises to "outperform the competition in the areas customers care about most: range, payload, towing, and charge time."
Although the exact specifications are yet to be revealed, the 1500 REV has clearly piqued the interest of many.
The production 1500 REV shares similar design cues to the concept but lacks features like the detachable third-row seats that were shown off at CES last month.
The REV 1500 will be built on the STLA Frame architecture, which can accommodate battery packs ranging in size from 159 to 200 kWh.
When customer deliveries begin in the fourth quarter of 2024, the Ram 1500 REV will compete directly with the Ford F-150 Lightning, GM Sierra EV, Rivian R1T, and Chevy Silverado EV.
Pricing will be intriguing since no information was provided. Ram might offer a sub-$50,000 version of its electric truck, as Ford and Chevrolet do, or it might price rival Rivian, with no version priced under $70,000.
The all-electric 2025 Ram 1500 REV snatches life into the market, and after the excitement of already available full-size EV pickups like the Ford F-150 Lightning and Rivian R1T, this truck is a battery-powered version of the Ram 1500.3.
It has a rigid body on the frame and is outfitted with enough LED lighting to cover a short runway. While the Ram EV concept was very much a futuristic truck with many exotic features, the production model resembles a gas-powered model. It will be shown first as a crew cab model with a short trunk.
Ram's goal for the twin-engine, four-wheel drive pickup is a maximum driving range of 500 miles and a towing capacity of more than 10,000 pounds to compete with modern gas-powered trucks.
According to Ram, it will use an 800-volt architecture with fast-charging rates of up to 350 kW, giving it the same charging capacity as the GMC Hummer EV. While the Ram 1500's petrol days are far from over, the EV version is a nod to the eventual replacement for the aging truck.